G-SHOCK Expands Its G-SHOCK MOVE Line With Innovative GBD200 Models With Square Housing Origin | New

DOVER, New Jersey, July 21, 2021 / PRNewswire / – Today Casio announces the latest additions to its G-SHOCK MOVE line of fitness watches with the introduction of two all-new GBD200 models. The new watches offer a modern take on a classic silhouette with the introduction of a slimmer square case, suitable for daily workouts.

The latest fitness models are equipped with a step tracker, an accelerometer and Bluetooth® smartphone connectivity. By connecting to the smartphone’s GPS through the G-SHOCK MOVE app, users can plan and track their workout, as the GBD200 measures running distance, speed, pace and calorie consumption, providing the ideal support for daily workouts. In addition to running pace measurements calculated as a function of distance and time, the new model has an automatic lap function, interval counters, an LED light on the front button with automatic function for a easy lighting during night training and access to LifeLog and activity history data on the app.

In addition to the technical characteristics of the timepieces, the all-black GBD200-1 and the lime-green GBD200-9 were designed to feel good with every workout. Featuring a slim body, high contrast MIP display and soft urethane band with multiple holes to enhance air exchange and provide enhanced comfort and humidity control, while ensuring precise fit on the go.

As part of the release, G-SHOCK unveiled an exclusive landing page introducing consumers to the features, which can be viewed HERE.

GBD200 models are equipped with G-SHOCK technology including:

  • Shock resistance
  • 200M Water resistance
  • Vibration alert notification
  • 2 year battery life
  • Fully automatic LED (super illuminator)
  • 4 alarms
  • 100 hour stopwatch
  • Interval timer (5 * 20 repeat)
  • World time (38 time zones, 38 cities + UTC)
  • 12/24 hour time formats

The new GBD200-1 / 9 will be retailed for $ 150 and will be available for purchase in late July at select G-SHOCK retailers, the G-SHOCK Soho Store and gshock.com.


CASIO’s shock-resistant G-SHOCK watch is synonymous with ruggedness, born out of developer Mr. Ibe’s dream of “creating a watch that never breaks”. Over 200 handmade samples were created and tested to destruction until finally, in 1983, the now iconic first G-SHOCK hit the streets of Japan and began to establish itself as “the most rugged watch of all time”. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from taking a direct shock; this includes internal components protected by urethane and timing modules suspended inside the watch frame. Since its launch, G-SHOCK has continued to evolve, continuing to uphold Mr. Ibe’s mantra of “never give up”. www.gshock.com

About Casio America, Inc.

Casio America, Inc., Dover, New Jersey, is the American subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and professional equipment solutions. Created in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, record and label title printers, watches, cash registers and other consumer electronics. Casio has strived to realize its corporate credo of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit www.casio.com/home


Rachel Shandler / Jonathan moll

M&C Saatchi Sport & Entertainment new York

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