IPhone 13 price promotions are Apple’s biggest shock of 2021

Pre-orders for the iPhone 13 kick off on Friday, but while there haven’t been any big surprises in Apple’s sticker pricing for the four new smartphones, the deals on offer could make 2021 an unusual year. There’s no doubt that Apple has come to rely on iPhone sales to support its bottom line, especially in the first quarter after a new model, but it takes more than just a spec sheet to win over new buyers. .

The iPhone 13 family starts at $ 699 for the iPhone 13 mini with a 5.4-inch display, and then starts at $ 799 for the iPhone 13 with a 6.1-inch display. The iPhone 13 Pro is the same size, but adds a third camera among other changes; it starts at $ 999. Finally, the iPhone 13 Pro Max has a 6.7-inch display and starts at $ 1,099.

They’re, if you’ve followed, the same as last year’s starting prices for the iPhone 12 family. There had been concerns that – amid shortages of chips and other components linked to the pandemic – consumers could receive an unexpected sticker shock, that fact alone is interesting. Few people are expected to necessarily pay near these numbers, however.

For the iPhone 13, exchanges are essential

Buy your iPhone 13 through Apple, and the company will discount up to $ 790 depending on which old phone you might be willing to part with. If you’re using last year’s flagship, Apple is happy to cut your bill by much of the price of a new iPhone 13.

If, of course, you stick with something older – since an iPhone 8, in fact, first launched in 2017 – then the discount will be a bit more modest. Calculate something more like $ 110.

How you decide to pay for your new iPhone 13 will determine how this trade-in discount is applied. If you buy the new smartphone directly, Apple will reduce the trade-in value from the final price you pay at checkout. If, however, you opt for a monthly payment for the new iPhone 13, Apple will distribute the trade-in value and apply it as a reduction on each month’s bill.

It should be noted that, if you trade in a phone that’s worth more than the new iPhone 13 you buy, you’re not saying goodbye to the difference. Apple will actually send you an Apple Gift Card for the remaining amount, after you send the old device in and check its status. The online recovery process typically takes 2-3 weeks, depending on the company.

IPhone 13 carriers push the exchange even further

While buying a new iPhone through Apple might be the easiest way to get your hands on Tim Cook’s latest gadget, if you go through the carriers, you could potentially save even more. The amount will depend on the carrier you are using, whether you are an existing customer and the type of package you are subscribing to.

AT&T, for example, promises up to $ 1,000 off the cost of an iPhone 13 Pro or iPhone 13 Pro Max, or $ 700 off the cost of an iPhone 13 or iPhone 13 mini. Verizon could slash one of the new iPhone 13 models by $ 800, while T-Mobile is offering a free iPhone 13. The caveat, like with Apple’s trade-in offers, is that it all depends on the existing device you own. You will also need to have an unlimited plan.

However, have no idea to take advantage of the offer and then return your new iPhone 13 for a profit. All three carriers apply promotional prices on a monthly basis.

As iPhone 13 arrives, Samsung rolls out the big guns

Then again, it’s not like Apple is the only one trying to coax upgrade companies with healthy trade-in deals. With users unsure whether they want to spend hundreds or dollars or more on a new smartphone, companies like Samsung have softened their promotions.

If you’re in the market for a Galaxy S21, for example, or a new Galaxy Z Flip 3, Samsung has not only doubled, but quadrupled its offerings. Starting this year, you can now trade in up to four devices – whether it’s a phone, tablet, or smartwatch – for a single new Galaxy phone. The company even allows devices with cracked screens to count as well.

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