Jack Harlow, freshly dressed in the brand’s custom tuxedo at the Met Gala, is featured in a new campaign from Tommy Hilfiger.
The Pass the Mic campaign aims to send the message that everyone has the potential (and the power) to change the world “because the voices speak volumes.” As part of the campaign, fans will have the option of responding via DM to a question posed by Harlow and other campaign creatives.
“Every voice has the power to enlighten the world,” Tommy Hilfiger, the person, said in a press release. “We are here to literally ‘Pass the Mic’, first to selected voices, then to our global audience, to bring about meaningful and lasting change. I am proud that our Fall 2021 collection is represented by such an incredible and diverse group that shares their voice, on our platform. “
The campaign is bringing the Tommy Hilfiger Fall 2021 collection to full display with help from an array of talent, including Harlow. The This is what they all say The artist is joined by other stars of the Wizkid campaign, Yara Shahidi, Anthony Ramos, Kim Soo-Hyun and DJ Cassidy.
On Wednesday, campaign footage focused on Harlow was unveiled. See below. Starting September 25, the consumer activation aspect of the campaign will go live.
Each campaign participant was assigned a specific topic. Harlow’s is the pledge, to which he offered: “Words mean nothing if not well said.” Accompanying campaign videos of each creative ending with the proverbial mic delivered to the audience, ending with the question “What have you got to say?” ”
In addition to Team Hilfiger’s custom Met Gala tuxedo, Harlow also wore a branded archival green leather suit at this year’s MTV Video Music Awards. During the show, Harlow joined Lil Nas X for a performance of their collaboration with Montero “Industry Baby”. Review that below.